Canidae

Canidae

Revitalizing a Pet Food Brand’s Digital Presence

Canidae, an American pet food producer known for its Earth-conscious and organic products for cats and dogs, faced challenges with their WordPress site, which had become cluttered and inconsistent in style. Partnering with design agency Group of Humans [link], we migrated Canidae to the BigCommerce SaaS platform, crafting a fully customized theme that not only modernized their brand aesthetic but also introduced direct-to-consumer capabilities. This transition significantly enhanced the site’s performance, security, and overall user experience.

The Stack

  • VueJS
  • Javascript
  • HandlebarsJS
  • AWS Lambda
  • BigCommerce
Canidae Website Mockup
Checkout the Site

Project Details

Approach

This E-Commerce web development project is built on the BigCommerce platform and incorporates custom integrations with several third-party systems, including Netsuite, Klaviyo, and OrderGroove. These integrations are designed to streamline operations, enhance marketing efforts, and optimize subscription management, ensuring a seamless shopping experience for customers. The approach focuses on leveraging these best-in-class tools to create a robust and scalable online store tailored to the client's unique business needs.

Technical Implementation

  • BigCommerce Platform: Foundation of the E-Commerce site, providing robust e-commerce features and scalability.
  • Custom Theme Development: Built on top of the BigCommerce Cornerstone theme with tailored design and functionality to align with the brand’s unique identity.
  • Dynamic Food Recommendation Engine: Developed using Vue.js for a responsive and interactive user experience and integrated with an external SQL database to deliver personalized food recommendations based on user data.
  • Third-Party Integrations: Seamless integration with systems like Netsuite, Klaviyo, and OrderGroove to enhance functionality and streamline operations.

Summary

This project delivers a full-service online store on BigCommerce, featuring a custom theme and a dynamic food recommendation engine. Strategic integrations with third-party systems like Netsuite, Klaviyo, and OrderGroove enhance both functionality and operations.